What We Do

GEN Agency is a full-service influencer marketing agency specializing in influencer management, branded campaigns, NIL education and consulting, and event and media production. Our goal is to democratize the creator economy by empowering our creators, providing on-time payments, opportunities for networking and growth, and industry education.

We are a multi-channel network with more than 75.4 Million+ growing followers across our creator’s social media platforms.

Brands we work with

GEN Agency partners with some of the largest brands to collaborate on content with its influencers. We have a full-service brand campaigns team that handles branded campaigns (ideation, recruiting, deliverable collection, posting, and post-mortem analytics) and delivers a report based on KPIs. Examples, best practices, and case studies are available to our course and consulting partners.

What is in the Program?

Although collegiate athletes can now monetize their Name, Image, and Likeness (”NIL”, NCAA 2021) athletes, Universities, and brands, are struggling to build paid partnerships that can deliver the same ROI and success as influencer marketing. There are many issues arising like compliance reporting, competition, lack of fundraising, taxes and financial literacy, and understanding influencer marketing. Collectives and Marketplaces can offer paid partnerships to athletes but, many are left behind due to a lack of education and social media following size.

"Athletes Turned Creators" is GEN Agency’s NIL Education and Consulting program. We work with athletes and staff to understand the influencer marketing space and how to monetize it. From our expertise as influencer marketers, we break down the "How to" of how influencers have amassed large followings and create engaging content on each social media platform. We also give athletes the tools to grow their following, calculate their per-brand-deal compensation, and reaching out to and partnering with brands.

Thorugh our official partner Beacons, athletes and staff receive FREE custom influencer tools like link-in-bio, media kits, W9 generator, book-of-businesses, and more! We also build a portal for Athletic Departments or staff to publish and market out all student-athletes and their social media.

Collectives lack brand opportunities and fundraising to assist athletes with paid deals, along with equal opportunity (Title IX) partnerships. Some also prioritize athletes with a high ROI over growing the whole roster. Through our consulting and ad agency (separate from Universities and athletes) Businesses will learn the value of utilizing their micro-influencers / athletes' content for location-specific marketing through case studies, best practices, and “cost per engagement” analytics.

What's in the Athlete Workshops?

How to Build your Personal Brand - Compliance - Managers - Setting Rates - Brand Deal Case Studies - What is
"Good Content" - Content Growth Strategies - Link-in-Bio/Media Kit/Tax Tool - and more!

Recent Workshop Recaps

2023 HBCU Heroes x SSU Student-Athletes: Student-Athlete gets UNDERPAID by popular food chain!