What We Do


GEN Agency is a full-service influencer marketing agency specializing in influencer management, branded campaigns, NIL education and consulting, and event and media production. Our goal is to democratize the creator economy by empowering our creators, providing on-time payments, opportunities for networking and growth, and industry education.

We are a multi-channel network with more than 66 Million+ growing followers across our creator’s social media platforms.




Brands we work with


GEN Agency partners with some of the largest brands to collaborate on content with its influencers. We have a full-service brand campaigns team that handles branded campaigns (ideation, recruiting, deliverable collection, posting, and post-mortem analytics) and delivers a report based on KPIs. Examples, best practices, and case studies are available to our course and consulting partners.





What is in the Program?





Although collegiate athletes can now monetize their Name, Image, and Likeness (”NIL”, NCAA 2021) athletes, Universities, and brands, are struggling to build paid partnerships that can deliver the same ROI and success as influencer marketing. Collectives and Marketplaces can offer paid partnerships to athletes but, many are left behind due to a lack of preparedness and social media following size.

"Athletes Turned Creators" is GEN Agency’s NIL Education, UGC creation, and Consulting program. We offer custom programs to Athletic Departments, Athlete Organizations, and Local Businesses, to help create sustainable marketing campaigns that allow athlete’s to monetize their NIL in their local community. Through virtual or on-site workshops, athletes will learn everything from building a personal brand to pricing and marketing their content to businesses. Through our consulting and ad agency (separate from Universities ans athletes) Businesses will learn the value of utilizing their micro-influencers / athlete's content for location-specific marketing through case studies, best practices, and “cost per engagement” analytics.




What's in the Athlete Workshops?


How to Build your Personal Brand - Compliance - Managers - Setting Rates - Brand Deal Case Studies - Content Growth Strategies 




Recent Workshops

Savannah State Men's Basketball Team: The Starter Kit

Example Workshop Curriculum


  Welcome to Athletes Turned Creators 📣
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  The NIL and why it matters 🤳🏼
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  How my brand = real dollars 🤑
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  Let's talk Money and Brands 👀
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  Some Creator Tools 🛠
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  The "How To" of Brand Deals ✅
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  Money and Legal - How to PROTECT yourself 💰✊🏼
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  "I'm a business, man" 😤💹
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  Let's make it real - getting a manager 🤝
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