What We Do


We provide education and consultation to all sides of the NIL marketplace - brands, college athletes, athletic departments, and coaches - to help grow and standardize the new era of college athletics.


GEN Agency works with influencers, athletes, and brands to provide a community and network for creators, brands, and athletes, through sponsored content campaigns & podcasts, influencer management, events, and education. GEN Agency is democratizing the social media and creator economy. 

Brands we work with


GEN Influencer Management Team partners with some of the largest brands to collaborate on content with its influencers. Examples, best practices, and case studies are available to our course and consulting partners.


What's in the course?


NIL Education - Compliance - Managers - Compensation - Brand Deal Case Studies - Content Growth Strategies 

What comes with the Consulting?


GEN Agency provides direct consulting to athletic department staff, coaches, and student-athletes. Planning will follow the course curriculum and a customized strategy. Areas are wide-ranging and may include: contracts and licensing, setting rates asnd compensation, accepted practices, partnering with brands, vetting brand partners, NIL Marketplaces, contd.


Consulting will take place both remotely and on-site. The agency will deliver group workshops to both athletic staff and athletes. Workshops and FAQs can also be added as an offering to recruiting visits to help educate potential athletes on the educational resources the program has to offer.


Example Curriculum

  Welcome to Athletes Turned Creators 📣
Available in days
days after you enroll
  The NIL and why it matters 🤳🏼
Available in days
days after you enroll
  How my brand = real dollars 🤑
Available in days
days after you enroll
  Let's talk Money and Brands 👀
Available in days
days after you enroll
  Some Creator Tools 🛠
Available in days
days after you enroll
  The "How To" of Brand Deals ✅
Available in days
days after you enroll
  Money and Legal - How to PROTECT yourself 💰✊🏼
Available in days
days after you enroll
  "I'm a business, man" 😤💹
Available in days
days after you enroll
  Let's make it real - getting a manager 🤝
Available in days
days after you enroll